The company's purpose is to provide strategic consulting, management and development services related to companies, brands, the expansion and licensing of brand rights, as well as strategic and conceptual development and consulting in the field of nutrition and agricultural innovation for agriculture, private households and industry. Additional services related to sales and marketing include offline and online support, implementation of product segments, linking external product offerings with agricultural products such as lifestyle and agriculture/industry/private economy. The company may also own, broker, purchase, sell and manage intangible assets, in particular brands. The company may enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may also acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.