The company aims to develop, operate, and license AI-based digital platforms and software solutions; establish and operate online marketplaces; manage domain names and digital assets; trade in goods of all kinds, particularly the sale of textiles, home decor, electronic consumer goods, and accessories through e-commerce channels; provide digital platforms, advertising, lead generation, and software solutions for industries such as automotive, car rental, tourism, real estate, insurance, finance, and payment systems; offer consulting services in the field of software and digital transformation; the company operates internationally with its headquarters in Switzerland. The company may establish branches and subsidiaries both domestically and abroad, participate in other companies both domestically and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate both domestically and abroad. It may also arrange financing for its own or third-party account and provide security for the liabilities of affiliated companies.