The company's purpose is to develop, produce, market and exploit, and trade in photo, film, sound, event, multimedia, internet, sports, lifestyle and related products, as well as merchandise products. It also provides services of all kinds in these areas, including management, consulting, production, training, personnel placement, direction, casting and the like, as well as operating a gallery. Furthermore, the company aims to operate a mediation and production agency. This agency establishes contact between clients and artistic contractors (photographers, illustrators, filmmakers, composers, etc.), creates proposals and solutions for realization and production, and performs all related administrative tasks. The company may also participate in, found, acquire and merge with other companies of any kind, both domestically and abroad. It may acquire, manage, encumber and sell real estate and intellectual property rights, both domestically and abroad, and establish branches and agencies in Switzerland or abroad by decision of the management. It may also provide financing for its own account or for the account of third parties, as well as guarantees and sureties for subsidiaries and third parties.