The company's purpose is the marketing, promotion and distribution of products and materials of all kinds, particularly in the field of watchmaking, as well as all tourist and real estate activities. The company may: carry out any financial, commercial or industrial activity directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies in Switzerland and abroad; acquire companies with an identical or similar purpose or merge with such companies; grant loans or guarantees to associates or third parties if it serves its interests; carry out all operations and conclude all contracts intended to develop and expand its purpose or related thereto directly or indirectly.