The company's purpose is to promote and organize shows, concerts and cultural, artistic and all events in the public or private event sector; the management and representation of artists; the professional transportation of people; advice in the field of artistic production, in particular music. The company may also carry out any other activity having a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or related thereto directly or indirectly.