The company's purpose is to manufacture, acquire, market, distribute and trade products and rights of all kinds in the fields of entertainment, culture and leisure, as well as to provide services in these areas and in the fields of marketing, consulting and communication. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.