The company's purpose is to provide strategic and operational consulting services, particularly in the areas of management, organization, and process optimization, for businesses and individuals; project management including planning, monitoring, and coordination of the various stages necessary for their implementation; marketing of products with specific expertise in the development of market entry and distribution strategies, as well as, in the field of real estate, carrying out any brokerage, promotion, and valuation operations in Switzerland and abroad, excluding operations prohibited by the LFAIE. It may engage in any financial, securities, or real estate activity directly or indirectly related to its purpose; establish branches or subsidiaries in Switzerland and abroad, participate in any business having a direct or indirect relationship with its purpose, grant loans or guarantees to associates or third parties, if it serves its interests.