The company's purpose is to publish and produce media of all kinds, in particular electronic media, as well as to provide services in the field of advertising sales and to operate an online shop for design and merchandising products. The company is independent and denominationally neutral. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and enter into all transactions and conclude contracts that are suitable to promote the purpose or are directly or indirectly related to it. The company may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. It may acquire, manage, encumber, sell and conclude corresponding contracts for real estate, copyrights, patents and licenses of all kinds in Switzerland and abroad.