The company's purpose is to create, develop, sell, and export watches in the field of haute horlogerie, as well as any related activities. The company may establish branches and subsidiaries in Switzerland and abroad and hold shares in companies in Switzerland and abroad. The company may acquire and manage shares in any enterprises, both in Switzerland and abroad, with the specification that it may hold shares in commercial real estate companies exclusively in Switzerland. The company may acquire, hold, manage, and sell real estate properties in Switzerland and abroad, in Switzerland only those with exclusively commercial use. The company may acquire, exploit, use, and exercise all intellectual property rights (e.g., copyrights, trademarks, design models, and/or patents) in any manner. The company may provide management services to all affiliated companies. The company may enter into and/or benefit from financing of any kind for its own account or for the account of third parties, and in particular, credit or securities operations (including the granting of privileges, assignments and transfers of property as security, guarantees, surety contracts, letters of intent, indemnification obligations and economic advantages associated with these operations), for a fee, or free of charge, in favor of and/or in relation to the commitments of the direct or indirect shareholders, subsidiaries and other affiliated companies, even if these financing, credit or hedging operations are exclusively in the interest of the direct or indirect shareholders and/or the affiliated companies. The company may also carry out all operations that directly or indirectly relate to its corporate purpose or that promote or facilitate its development.