The company's purpose is to engage in general commercial activities in Switzerland and abroad, including trade, import, export, distribution, sale, production, and leasing of movable goods in every commercial sector. It may also engage in the production, processing, marketing, and sale of agricultural, food, organic, natural products, and their derivatives, including beverages, supplements, and herbal products. It may also open and manage retail outlets, shops, showrooms, commercial premises, craft activities, and production laboratories. The company is authorized to provide business consulting, marketing, communication, franchising, representation, and product and brand enhancement services. It may participate in other Swiss and foreign companies, firms, or corporations, establish branches, and carry out any activity directly or indirectly connected with its purpose.