The purchase, sale, holding, administration and management of all participations, including the acquisition, direct or indirect, of real estate, which will be exclusively commercial, if located in Switzerland; the provision of all services and franchise management; and the exercise of financing, control and consulting activities in favor of the companies and corporations in which the company participates and the granting of guarantees to them. The company may grant loans or guarantees to its associates or to third parties, if this favors its own interests. The company may carry out, either on its own account or on behalf of third parties, all financial, commercial, industrial, movable and immovable transactions, directly or indirectly related to its corporate purpose.