The company's purpose is to trade in leisure, sports and hunting clothing as well as related sports and hunting equipment, and to provide services in the areas of skiing, cycling and hunting. Furthermore, the company's purpose is to mediate nature experiences, in particular in the areas of mountain, cycling and hunting sports. In addition, the company's purpose is to acquire, establish, expand, renovate, manage, lease, rent, finance and sell real estate, co-ownership shares in such properties, condominium units and similar assets in Switzerland and abroad. The company may affiliate with other related industries, establish branch offices and subsidiaries, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and engage in all commercial, financial and other activities and conclude contracts that are suitable to promote the company's purpose or are directly or indirectly related to it.