The company's purpose is the design, creation, manufacturing, finishing, restoration, and assembly of movements, as well as the marketing, distribution, purchase, and sale of watches, and all products in the field of high-end horology, jewelry, and jewelry. The company also aims to own brands, create industrial designs and models, innovate, develop and market watch products, create, produce and market micromachining and watch components, and engage in all activities related to the watch industry and everything directly or indirectly related to it, including the creation, purchase and sale of art objects. The company may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto. All real estate operations in Switzerland and all participations in real estate companies in Switzerland are excluded, with the exception of operations and participations relating to properties with exclusively commercial use. The company may, for a fee or free of charge, grant loans to its partners or to third parties, or provide securities of all kinds to cover the commitments of its partners or third parties.