The company's purpose is to trade in consumer goods of all kinds, both domestically and internationally, whether for its own account or for the account of third parties, as well as to provide related services in the areas of marketing and consulting. Furthermore, the company's purpose is to acquire, hold, manage and sell real estate. The company may acquire, hold, exploit or sell patents, trademarks and other intellectual property rights as well as license rights thereto. The company may establish branches and subsidiaries in Switzerland and abroad. The company may engage in all commercial, financial and other activities that are directly or indirectly related to the company's purpose. It may also provide financing for its own account or for the account of third parties and grant securities for the liabilities of affiliated companies.