The company's purpose is to hold participations in companies involved in the production and distribution of various media. The company is authorized to take financing, restructuring and intercession measures in favor of shareholders, group companies or third parties, as well as to grant loans to shareholders, group companies or third parties if it is in the interest of the company. The company can participate in the same or similar businesses and undertakings in Switzerland or abroad and open branches. The company can conduct all business that is directly or indirectly related to the aforementioned company purpose, as well as all transactions in the field of movable property. It can also acquire, encumber and dispose of real estate.