The company's purpose is to organize and conduct events, acquire and manage hospitality businesses. Providing hospitality services, brokering artists, and selling and distributing its own and third-party products of all kinds. The company may also conduct all business that is connected with or suitable to promote its purpose directly or indirectly. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.