The purpose of the company is to provide marketing and other services, particularly in the digital field, including measuring, planning, controlling and purchasing advertising campaigns in the audiovisual sector. The company may manufacture, distribute and implement software for this purpose, as well as perform all related activities and services in Switzerland and abroad. The company may enter into all commercial, contractual and financial transactions that are suitable for promoting the purpose of the company or that are directly or indirectly related to it. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, hold and sell intellectual property rights and licenses of all kinds. The company may acquire, manage and sell real estate. The company may grant direct or indirect financing to its direct or indirect subsidiaries as well as to third parties, including its direct or indirect shareholders and their direct or indirect subsidiaries, and provide security of all kinds for the liabilities of such companies, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether remunerated or not.