The company's purpose is to acquire, sell and manage participations, organize and conduct events, events and occasions of any kind, namely in the fields of music, fashion or related industries, as well as evaluate and develop corresponding business ideas. The activity also includes the management of individuals and companies active in these industries, the exercise of all businesses falling within the areas of public relations and marketing, in particular advertising consulting and advertising implementation, as well as investments in real estate and hotels. The company also aims to acquire, exploit and sell patents, licenses, procedures and similar rights. It can, whether for consideration or not, carry out transactions in the interest of shareholders of the company or other group companies, in particular grant them loans, conclude cash pooling agreements with them and provide security for their liabilities to third parties. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company can carry out all commercial, financial and other activities that are connected with the purpose of the company.