The company's purpose is the production of food, in particular beverages, as well as the trade of goods of all kinds. Furthermore, the company aims to provide services in the areas of innovation, creation, design, cultural management, art, performance, and real estate. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.