The company's purpose is: the creation, production, dissemination, monetization, management and exploitation of multimedia, audiovisual, textual and photographic content on all media and platforms, including digital and social networks; image management, communication, influence, digital marketing, sponsorship, product placement, advertising, affiliation and all forms of commercial partnerships related to social networks; the production and co-production of cinematographic works in all its forms, artistic and/or cultural creations and works, artistic, cultural and sporting events, without this list being exhaustive; dissemination in all its forms and on all media; the organization and production of television, radio, video clips, concerts, documentary, advertising, institutional and industrial films for companies, the state, local authorities and third parties, without this list being exhaustive; audiovisual, phonographic and other production on all media; the creation and production of live shows; hosting and setting up of websites; the collection and management of income from these activities, as well as all related or complementary activities that can be directly or indirectly related to the above-mentioned corporate purpose, as well as the company's participation in all operations that can be related to its purpose through the creation of new companies, contributions, subscriptions or purchases of securities or social rights, mergers, alliances or otherwise. It can perform all operations and conclude all contracts necessary to develop and expand its purpose or related to it directly or indirectly. The company can perform, either on its own account or on behalf of third parties, all financial, commercial, industrial, movable or other operations related directly or indirectly to its corporate purpose. The company can create branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies. Furthermore, the company can grant or request loans to its associates, subsidiaries or related parties.