The company's purpose is to trade in goods of all kinds, operate online and offline stores, provide design and decoration services for interior and exterior furnishings, as well as import and export goods (in particular jewelry, watches, home materials and lifestyle products). The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.