The company's purpose is to provide services in the areas of strategy, marketing, communication, and product launches. Additionally, it offers comprehensive services in social media marketing, video production, social recruiting, employer branding, and the development and implementation of creative campaigns for the digital positioning of companies. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.