The company aims to offer and provide services in the entire field of marketing and entertainment. Furthermore, the company aims to develop computer-based technology programs, products, services and applications, as well as operate one or more web platforms and provide and sell services and products of all kinds directly or indirectly related thereto. In addition, the company may conduct all business that is suitable to promote the development of the company and achieve its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.