The management of hotels, apartment hotels and restaurants, either directly or through franchises. The company actively participates in the creation of hotel companies, either directly or by finding strategic investors. In addition to hotel management, the company aims to create and operate different restaurant concepts, including menu development, interior design, and marketing strategies, while respecting the values of culinary excellence. The company also aims to acquire land for constructions related to hotels, apartment hotels and restaurants; the renovation of high-quality hotels and apartment hotels in Switzerland and abroad. The company may: carry out financial, commercial, industrial, movable and immovable transactions (in compliance with the Federal Law on the Acquisition of Real Estate by Foreigners) in Switzerland and abroad, directly or indirectly related to its main purpose; create subsidiaries and branches in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to subsidiaries, associates or third parties.