The company's purpose is to provide consulting and advisory services to businesses, institutions, and individuals in the field of strategic development, including, in particular, the development, implementation, and monitoring of business strategies, process optimization, as well as project management and change management support. The company may also engage, either on its own account or on behalf of third parties, in any commercial, movable, and financial transactions, directly or indirectly related to its purpose, in any form, including through participation, with the exception of any real estate participation in Switzerland. The company may open branches in Switzerland and abroad, found or acquire any business pursuing a similar or complementary purpose. The company may grant loans or any guarantees either to its shareholders or to third parties. It may conduct any transactions that are directly or indirectly related to its main purpose. The company may create branches or subsidiaries in Switzerland and abroad and participate in any businesses that have a direct or indirect connection with its purpose.