The foundation has the following purposes: to enhance the quality of life, including economic, ecological, social and cultural value creation through creativity in cooperation with the economy, politics, research, education, science, nature and environment, history and tradition, the social sector and other partners worldwide. The promotion of cultural and societal developments and the exercise of all related activities. In particular, those that enhance life, especially in the Alpine region, and are conducive to quality of life. The support, consulting of third parties and implementation of projects under its own direction or in cooperation.