The company's purpose is to develop, manufacture and distribute internationally ALPINE BEAUTY and ALPINE CHALET products, concepts, franchises and licenses; to sell goods of all kinds and services related to Switzerland and other alpine countries, as well as to carry out project management and consulting work related thereto. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.