The purpose of the company is to provide services in the fields of tourism, sports, education and art. The purpose also includes the implementation of courses related to biomechanics, yoga, personal fitness, skiing and other sports, language courses and private language lessons, the creation of film and media products, artworks, graphic design and clothing, as well as the sale of these and related products. The company may establish branches in Switzerland and abroad, participate in companies in Switzerland and abroad, acquire, manage and sell similar or related companies, and conduct all business and conclude contracts that are suitable to promote the company's purpose or are directly or indirectly related to it.