The company aims to operate an e-commerce business that sells goods and services over the internet. The company can perform all activities related to the e-commerce business, including purchasing, sales, marketing, logistics, payment processing, customer service, and operating online platforms. The company can also offer consulting and training services related to the e-commerce business, as well as acquire or participate in other companies. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, and provide securities for the liabilities of affiliated companies.