The company's purpose is to provide business consulting, development, and operation of businesses related to local Alpine products, real estate investment, development of craftsmanship, and promotion of national and international Alpine image and products. In particular, the company may acquire, sell, transfer, hold, build, rent, manage, administer, renovate, maintain, repair, negotiate, and perform any brokerage, promotion, and valuation operations concerning real estate, movable assets, and securities, excluding operations prohibited by the LFAIE. The company may also carry out all movable and immovable transactions and participate in all financial and commercial operations. Furthermore, the company may grant or request loans to its shareholders, subsidiaries, or related parties. The company may establish subsidiaries and branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, hold and manage financial participations, and perform all operations and conclude all contracts necessary to develop and expand its purpose or related thereto, directly or indirectly, both in Switzerland and abroad.