The purpose of the company is the import, export, sale, brokerage, consulting, representation, trade and production of alcoholic and non-alcoholic beverages; the organization of events, seminars, conferences, concerts, shows, exhibitions; the purchase, sale, rental and administration of real estate in Switzerland and abroad; the development and implementation of software solutions, as well as the provision of related consulting and engineering services; the holding, development and exploitation of trademarks and/or patents; the acquisition, both directly and indirectly, of interests and participations in other companies in Switzerland or abroad, in the sector related to the company's purpose or in other sectors; the exercise of all commercial, financial or other activities that are directly or indirectly related to the company's purpose.