The company's purpose is the design, manufacture, sale and distribution of all kinds of visual aids, in particular glasses, frames and lenses, sunglasses, packaging as well as accessories, and the provision of all related advice. The company may: carry out any financial, commercial, industrial, movable or immovable activity, directly or indirectly related to its purpose, except for all operations prohibited by the Federal Law on the Acquisition of Real Estate by Foreigners; perform all operations that may serve directly or indirectly its purpose; create branches and subsidiaries in Switzerland and abroad; participate in all companies, in Switzerland and abroad, having a direct or indirect connection with its purpose; undertake all operations and transactions, conclude all contracts, which are intended to promote the purpose of the company or which have a direct or indirect connection with it; create, acquire, manage, transfer and exploit intellectual property rights, such as patents and licenses, in Switzerland and abroad.