realization, editing, production, post-production of films and videos, as well as all filming, sound recording, data processing on any medium and photography operations, and all activities in the field of audiovisual production, including artistic direction of projects related to these fields and all artistic activities in the broadest sense; the company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or related directly or indirectly, including the acquisition and sale of real estate; it may grant loans to its associates