The company's purpose is to engage in all consulting and brokerage activities in the fields of watchmaking, jewelry and luxury goods, as well as to buy, sell, import, export, manufacture, create and market watches, and in general, any object related to time measurement, as well as jewelry and all articles of jewelry and luxury accessories; the purchase, sale, rental of built or unbuilt properties, the construction, transformation or renovation of buildings, and all operations related to these activities, excluding all operations excluded by the LFAIE (see statutes for complete purpose)