The company's purpose is to provide strategic and operational advice to companies operating in the luxury and premium sectors, both in Switzerland and abroad, including in matters of repositioning, restructuring, and brand optimization. The company may engage in any activity directly or indirectly related to its purpose, both in Switzerland and abroad. The company may carry out, either for its own account or for the account of third parties, all financial, commercial, industrial, movable and immovable property operations (excluding operations prohibited by the LFAIE), in Switzerland and abroad, directly or indirectly related to the main purpose. It may create branches in Switzerland and abroad. The company may also grant loans to its partners and/or stand in solidarity, guarantee or act as a surety for loans granted by third parties to its partners.