The company aims to provide services in the fashion sector, particularly in terms of organization, data processing and automation, trading in goods of all kinds and all businesses that are directly or indirectly related to this. The company can acquire rights and patents of all kinds, make the infrastructure created or maintained by it available to third parties, promote, support or organize events of any kind that are related to its purpose, establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide securities for affiliated companies and third parties.