The performance of all service provisions, consulting, and management in the fields of marketing, sales, business management, and franchise network development. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar objectives, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto. It may grant guarantees, grant loans or advances to shareholders or third parties.