The company's purpose is to acquire, hold, manage, sell, invest and finance participations of all kinds (except for participations requiring authorization). Furthermore, the company engages in the import and export of goods, also for the purpose of financing inventory or stock. The company also engages in licensing and franchising activities, the acquisition, management and monetization of brand rights, as well as the management and marketing of intellectual property. In addition, the company can develop, manage and finance joint ventures and partnerships. The company can carry out all activities that are directly or indirectly related to its purpose and can establish branches and subsidiaries in Switzerland and abroad.