The company's purpose is to provide services in the fields of marketing and communication, in particular consulting, creation and realization, as well as trading in goods of all kinds, in particular goods in the communication and marketing sector; participations. The company can acquire, use and sell intellectual property rights and real estate, establish subsidiaries and participate in other companies. The company can also enter into all transactions that are suitable to promote the company's purpose. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.