The company's purpose is the import, manufacture, commercial development, distribution and sale of consumer goods, operation of sales outlets for this purpose, as well as the sale of sports articles and all products related to the practice of a sport, the holding, purchase, sale, rental of real estate, real estate construction, participation in companies, in particular real estate companies, management and administration of buildings, real estate promotions, land development, all convergent activities. It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.