The company aims to conduct, directly or indirectly, both in Switzerland and abroad, all types of businesses, investments, and financings in the fields of sports, sports education, sports technology, leisure, live entertainment, and culture, as well as process financing and mediation of legal advice by qualified lawyers. The purpose of the company also includes consulting, management, negotiation, and exploitation (as representative, advisor, service provider, or in another function) on behalf and for the account of third parties (sports associations, leagues, clubs, international or national sports organizations, sponsors, agents, media of all kinds, professional or amateur athletes, and generally any actor in the sports sector) of all rights in the areas of sports marketing, image rights, representation, promotion, digital and audiovisual rights, intellectual property, and all other rights. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.