directly or indirectly, both in Switzerland and abroad: The operation of a travel agency; The organization, promotion, representation and sale of travel and tourism-related services; The participation of the Company, by all means, directly or indirectly, in all operations that can be related to its purpose through the creation of new companies, contributions, subscription or purchase of securities or social rights, mergers or otherwise, creation, acquisition, rental, lease management of all business assets, factories, workshops or establishments, with the exception of operations related to properties whose allocation is not exclusively commercial or to companies with an unlimited real estate purpose not limited to commercial properties; and, in general, all operations, of whatever nature, directly or indirectly related to the company's purpose or to any other similar or related purposes, with the exception of operations related to properties whose allocation is not exclusively commercial or to companies with an unlimited real estate purpose not limited to commercial properties.