The company's purpose is to trade in and distribute goods of all kinds, to develop, produce, sell, maintain, patent and license goods, devices, machines and equipment in the field of food and non-food products, toys, advertising articles, the digitization of products and services, as well as to take over corresponding representations in Switzerland and abroad. The company's purpose is also to provide management services, as well as to acquire, manage and sell brands, own brands, licenses and other rights. The company may grant licenses and sub-licenses and perform all activities related thereto. The company may establish branches and subsidiaries in Switzerland and abroad and participate in another company in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also enter into financing for its own account or for the account of third parties, as well as guarantees and sureties for subsidiaries and third parties.