The company's purpose is: to provide expertise, consulting, and strategic support services to businesses in all areas of digital technology, notably artificial intelligence, digital marketing, and online commerce, in order to support their development and organization. It may, as a secondary purpose: participate in any businesses and carry out any real estate, financial, and commercial operations directly or indirectly related to the achievement of its purpose; grant loans to its partners and to third parties, act as a guarantor for loans taken out by partners or third parties, guarantee these loans by issuing or pledging mortgage securities or by subscribing to any other commitment, if this is in its interest; create branches in Switzerland or abroad.