The company's purpose is to provide consulting services in the fields of communication, advertising, and promotion. It also aims to provide services, consulting, management, and organization in the sports sector. The company may establish branches in Switzerland and abroad. The company may acquire interests in other companies; it may also conclude all contracts and perform all acts directly or indirectly related to this purpose, or which are likely to enable its achievement. The company may acquire, hold, and dispose of real estate.