The production, wholesale and retail trade, import, export, distribution and brokerage of finished products, semi-finished products and raw materials; the study, design, construction, implementation and consulting in industrial plant engineering and more generally in the manufacturing and commercial sector, including the granting and assumption of distribution, agency and representation mandates. The conception, management, promotion, enhancement, dissemination and diffusion of communication in general, connected to marketing and advertising in every declination, outlet and media channel, including the provision of services, consulting and products in the multimedia and television production fields; the activity of web agency through the study and realization of services and products in the computer field in general, the creation of networks and internet sites for own account and for third parties, the sale of advertising spaces and the realization of media campaigns through the web, as well as the related activity of computer consulting; the organization and management of e-commerce activities, on own account and on behalf of third parties, of any product and service; the conception, management, organization of commercial promotion initiatives in any form and support; the organization of events, the conception, realization, commercialization and rental of merchandising, gadgets, advertising material, visuals, vehicles, industrial vehicles, means, tools and promotional material in general; sponsorship and co-marketing operations; consulting, management and organization of commercial, manufacturing, industrial activities, development and control of sales networks, also in franchising; the purchase, sale, rental and/or direct or indirect management of commercial activities in general, tourism, catering, entertainment, training, social services, cultural, sports activities, both in public and club form; catering activities, with related equipment and services; the assumption, concession and exploitation in general of trademarks and licenses or industrial know-how. The company may also carry out all those commercial, industrial, real estate operations within the limits imposed by the current legislation, deemed necessary or even only opportune for the achievement of the company's purpose, including participation in other companies and the establishment of branches in Switzerland and abroad.