The company's purpose is to operate hotels and related businesses and to provide general hotel and hotel-related services as well as hospitality services of all kinds. Furthermore, the company aims to provide services of all kinds in the areas of consulting and management, as well as to trade in goods of all kinds. The company may participate in other companies, acquire or establish similar or related companies, establish branches and subsidiaries, and enter into all transactions and conclude contracts that are directly or indirectly related to the company's purpose. The company may acquire, sell, encumber, manage, rent and develop real estate (in Switzerland, excluding transactions subject to the Federal Act on the Acquisition of Real Estate by Persons Abroad). The company may provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties. The company may also acquire, register, manage, encumber and sell patents, licenses and intellectual property rights of all kinds.