The company's purpose is to design, realize, commercialize and distribute products and services in the field of art, particularly photography, video/film, sound and multimedia; participation in commercial and non-commercial events (such as exhibitions, events, fairs, art festivals), organization of such events, transdisciplinary projects and further education, as well as all related services; trade in goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate, securities, licenses, patents and rights in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.