The company's purpose is to carry out, in Switzerland and/or abroad, any commercial operation related to watchmaking products, including but not limited to research, development, manufacturing, promotion (advertising, etc.), marketing in any form, export, import; supplying all goods (tools, components, semi-finished products, finished products, etc.) and/or services related thereto to third parties, including but not limited to watchmaking consulting; filing, acquiring, holding and selling patents and/or all intellectual property rights (trademarks, etc.) and acquiring, holding and granting licenses; granting loans and/or any other form of financing to one or more associates, group companies of which the company is a part and/or third parties for their direct or indirect benefit, if it serves the interests of the company; providing guarantees and/or any other form of security to one or more associates, group companies of which the company is a part and/or one or more third parties to secure commitments and/or obligations of one or more associates, group companies of which the company is a part and/or one or more third parties, if it serves the interests of the company.