The core activity of Anders Modig GmbH is the creation of brand-building content for clients from various industries, particularly the watch industry. This includes services such as: campaign and project creative direction, creation of content for social media, press releases, catalogs, books, and websites, photography and film production, event organization and scenography, editorial work such as writing articles, books, and magazines, translations, and copywriting. The company positions itself as a creative agency with a global network and works for clients in various countries.